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FreshOffTheLot

A car advisor who only had social pages becomes a measured acquisition machine.

Automotive · Ottawa · 2026

FreshOffTheLot project interface

The problem

Ad traffic landed nowhere able to capture a request, keep it, alert the advisor and measure what happens between the click and the contact.

The solution

An EN / FR conversion site connected to a database, automated notifications, a protected admin area, proprietary behavioural analytics and a collaborative editorial calendar.

My role

Design, development, data, automation and editorial management.

Highlights

  • Shared social editorial calendar
  • Custom drop-off analytics
  • Protected admin area