About
Zakaria Meskine — I build the ecosystem, not just the website.
I'm an independent web developer and technical SEO specialist based in Ottawa, fluent in English and French, with over ten years of hands-on experience. I started with WordPress websites and SEO; today I build complete applications running in production.
My work isn't an isolated website or social media management: it's the entire digital ecosystem. With my current clients I start from zero — business model, internal tools, data, acquisition — and use AI (BI dashboards, ElevenLabs, ChatGPT, Claude, Gemini) to get results a website alone never could.
I work solo on every engagement, from scoping to deployment. That's what ensures no decision gets lost between design, code, content and advertising.
10+ years
Web development and SEO, from custom WordPress builds to modern SSR applications.
Moving to Canada
Settled in Ottawa, working continuously with partners and direct clients.
Today
Three active client ecosystems — real estate, design and automotive — in the Ottawa region.
Skills
I stabilise, optimise and automate web systems.
My proficiency in each area, and the tools I actually use every day.
Web development & CMS
90%Production websites and applications, from custom WordPress builds to React SSR applications with databases, roles and permissions.
- React 19 · TypeScript
- TanStack Start · SSR
- Tailwind CSS · shadcn/ui
- PostgreSQL · Row Level Security
- WordPress · PHP · Joomla · Shopify
- HTML5 · CSS3 · JavaScript
- REST APIs · integrations
- cPanel · hosting · CDN · Cloudflare
- DNS · SSL certificates
SEO & performance
88%Technical and content SEO: site structure, indexing, structured data, Core Web Vitals and bilingual local SEO.
- Technical · on-page · off-page SEO
- Core Web Vitals · Lighthouse
- PageSpeed Insights · GTmetrix
- Screaming Frog
- Google Search Console
- SEMrush · Ahrefs · Moz · Ubersuggest
- JSON-LD structured data
- Local SEO by neighbourhood and service
Digital marketing & analytics
82%Measurable acquisition: campaigns, landing pages, lead capture, conversion tracking and data analysis.
- Google Ads · Meta Ads
- Landing pages & CRO
- A/B testing
- GA4 · Google Tag Manager
- Conversion tracking
- Email marketing · Mailchimp · Brevo
- WhatsApp / SMS automation
- BI dashboards
Automation, systems & AI
78%Internal tools, CRM, ERP and AI-assisted workflows that eliminate repetitive work and make operations clearer.
- ChatGPT · Claude · Gemini
- Custom GPTs · structured prompting
- ElevenLabs (voice)
- Agents & multi-model orchestration
- CRM · ERP · business tools
- Follow Up Boss · Nuage Community
- Automation workflows & scripts
- AI-assisted content and video
Bring order to complexity
Legacy websites, overloaded WordPress installs, broken tracking, misconfigured servers and fragile architectures: I untangle and stabilise them.
Fix what's already broken
Faster loading, cleaner code and stable infrastructure — with far fewer surprises in production.
Data you can trust
GA4, Tag Manager and conversion tracking set up properly, so you can finally trust the numbers.
Systems that run without you
Custom GPTs, scripts and processes that remove repetitive work and let systems grow without breaking.
Languages
- French — fluent
- English — fluent
- Arabic
Soft skills
- Leadership
- Teamwork
- Strategic thinking
- Problem-solving
- Creativity
- Communication
- Self-direction
- Adaptability
- Solution-oriented
- Continuous learning
Field record
Work in production, across five platforms.
Lovable, WordPress, Joomla, Shopify and custom development: business applications, full builds, redesigns, technical optimisation, SEO and conversion.
Lovable
6 sites- MyBrissetteReal estate ecosystem — custom application
- Be Set With BrissetteReal estate — landing pages, CRM and automation
- Bungalow MatchReal estate — acquisition and local SEO
- FreshOffTheLotAutomotive — conversion and analytics
- Le Studio — demosProspecting — demo generation
- Appui FLE CanadaEducation — bilingual website and SEO
WordPress
12 sites- Le Studio WebDesignWeb design — redesign, SEO and performance
- MultiPro Quality ServicesLocal services — conversion
- NC AssurancesInsurance — lead generation
- OPES SoftwareB2B fintech — technical SEO
- SolarFutureEnergy — performance
- Auto MarocAutomotive — listings and UX
- AquaboCorporate — structure and configuration
- Amin SabryPersonal website — optimisation
- SeniorActuMedia — news website
- VieSeniorContent — senior lifestyle
- RentExpress MarocRentals — booking journey
- Targanine ShopE-commerce — WooCommerce
Joomla
6 sitesTools & technologies
Development
- React 19 · TypeScript
- TanStack Start · SSR
- Tailwind CSS v4 · shadcn/ui
- PostgreSQL · Row Level Security
- Cloudflare Workers
- WordPress · PHP · Joomla · Shopify
SEO & data
- Technical SEO · Core Web Vitals
- JSON-LD structured data
- Google Search Console · Analytics
- BI dashboards
- Custom behavioural analytics
- Bilingual local SEO
Systems & AI
- Email / SMS automation
- Meta Ads · campaigns and reporting
- ChatGPT · Claude · Gemini
- ElevenLabs (voice)
- Agents and multi-model orchestration
- CRM, ERP and internal tools